Donna Kelce’s rise to fame may soon land her new sponsors, a TV show, and a massive deal to sell her line of cookies.
A source close to the family told The US Sun that Donna, 71, has a line of sponsors hoping to collaborate with the proud mother of two Super Bowl winners, Travis and Jason Kelce.
Donna’s notoriety rose significantly when her younger son, Travis, began dating Taylor Swift in 2023. And with pre-existing partnerships with the likes of Pillsbury, KIND snacks, and Barefoot wine, more doors may soon open for her.
The US Sun’s source claimed that Donna has been approached by investors to launch her Mama Kelce cookie brand, with a $5 million budget for the offer. Aside from a possible deal to launch her pastry line, several TV pitches are reportedly getting tailored around her life.
One channel is planning a reality show about Kelce’s life as the mother of two NFL stars. Meanwhile, another network pitched a ‘cookie travel show’ that will follow Donna around the country to find the best treats, per The US Sun.
Other agreements reportedly in the works include a deal with Hershey that will pay her $1m a year and an extension of her current contract with Ziploc. Donna signed a $300,000 agreement with the latter for the Super Bowl in February – the proposed extension will rake in $2m in two years.
Shoe brand Sketchers is also interested in hiring Donna as an ambassador on a three-year, $3.6m deal.
With all the stardom surrounding her now finding its way to her day-to-day, Donna appears unphased by the limelight. The insider told The US Sun that she’s ‘naturally a target for big brands because she represents family values, by being a loving and caring mother.’
“She’s always smiling, thinking of others, and has two sons who are NFL stars with excellent reputations,” the source added.
“It’s a perfect combo.”
