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According to Daily Mail, after changing the name of her nationwide tour from This is me… Now to This is me… Live The Greatest Hits to change her fortunes, Jennifer Lopez ‘s ticket sales situation for the upcoming tour remains unchanged. not positive.
With only a few weeks left until the promotional performance date for her 9th studio album, Jennifer Lopez faces heavy ticket shortages. The official seat map on Ticketmaster shows many empty seats, in some places more than 50%. The ticket sales situation at the Denver, Colorado and Tulsa, Oklahoma shows was said to be “especially bad” because there were too many empty seats. Daily Mail believes that Jennifer Lopez is likely to lose money.
Many venues for This Is Me… Live The Greatest Hits have not yet sold 50% of their tickets (in the photo is the ticket map in Oklahoma, the blue part shows available seats). The situation in busier places like the Kaseya Center in Miami on June 28-29 and the show at Madison Square Garden, New York on August 16-17 is no better.
Most tickets are only sold on the first night, there are still many empty seats on the second night, especially at the New York show (August 17). Ticket brokers are also only reselling tickets for the opening night in Orlando, Florida on June 26.
Currently, Jennifer Lopez’s concert is only sold out at a few venues such as Newark, New Jersey (USA), Toronto, Montreal (Canada) in August. Jennifer Lopez’s live show ticket prices range from 651-4,198 USD/ticket. In March, Jennifer Lopez quietly canceled seven shows across the US including Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston (from August 20-31) due to lack of tickets.
After canceling the tour, she changed the name of the tour to This Is Me… Live The Greatest Hits. According to Billboard, this is a way to attract the audience to focus on her entire career, instead of the original plan for a new album to be released after 10 years.
“This decision was inspired by Taylor Swift and Madonna, two stars who had successful tours last year. Jennifer changed as a way to ask for help, learning from Taylor Swift. She saw how well Swift did with The Eras Tour – a tour that takes fans through their musical career journey,” a source told Daily Mail.
Daily Mail said that it is not too surprising that Lopez asked for help from Taylor Swift, the star who holds the record for the female singer with the highest tour revenue of all time (more than 1 billion USD). Explaining the lack of tickets for Jennifer Lopez’s show, brand expert Hayley Knight said that in addition to ineffective PR, it is also a matter of fan loyalty. “Unlike Taylor Swift, Madonna, Britney Spears or Beyoncé, J.Lo does not have a large loyal fan base. The audience may know and listen to her music but it is not enough to attract them to buy show tickets,” expert speak.
This Is Me… Live The Greatest Hits marks Lopez’s return after 5 years, since a 2019 tour that earned more than 50 million USD. Before that, J.Lo’s comeback album did not make much of an impression on the audience. The album debuted at number 38 on the Billboard 200, causing her to miss the top 20 of the music chart for the first time.
