Elon Musk on Sunday took a jab at Paris Hilton and her Be an Icon cookware line after the hotel heiress withdrew her company’s advertising on his Twitter/X platform over concerns over antisemitic content being posted on the social media platform.
‘The ad campaign wasn’t super convincing tbh,’ the billionaire businessman, 52, said in a tweet of Hilton’s Walmart cookware line. ‘I don’t think Paris cooks a lot.’
The Pretoria, South Africa native’s tweet came in response to a user who posted a 2005 image of Hilton, 42, appearing as a model at a fashion show put on by her sister Nicky in Las Vegas, donning a tank top that purportedly read ‘Stop Being Poor.’
The user said of Hilton, ‘She stopped advertising on X because the content is too controversial.’
In regards to the photo, Hilton in May of 2021 took to TikTok to deny having ever worn a top with that lettering, saying she ‘never wore that shirt.’
Elon Musk, 52, on Sunday took a jab at Paris Hilton, 42, and her Be an Icon cookware line after the hotel heiress withdrew her company’s advertising on his Twitter /X platform over concerns over antisemitic content being posted on the social media platform
The billionaire businessman was skeptical of the promotional campaign of Hilton’s Walmart cookware line Be an Icon
Hilton said on the platform, ‘Everyone thinks it’s real, but that’s not the truth,’ showing off a shot of the shirt she wore in 2006 that read ‘Stop Being Desperate.’
According to the New York Post, Hilton’s company was one in a group that pulled their advertising dollars from Musk’s company after Musk on November 15 endorsed a tweet containing an antisemitic trope.
X CEO Linda Yaccarino in October said that Hilton’s company 11:11 Media had inked a deal for an revenue sharing ad campaign on the social media platform.
Hilton said at the time: ‘Together, we’re going to be exploring new ways to connect with all of you across video, live video, live shopping, and even Spaces. And we’re just getting started. Loves it.’
While Musk apologized and backtracked on his controversial remarks in the tweet, he remained defiant toward corporate partners who might want to jump ship.
‘I don’t want them to advertise,’ Musk said at the New York Times DealBook Summit November 29. ‘If someone is going to blackmail me with advertising or money go f*** yourself. Go. F***. Yourself.’
He referenced Disney CEO Bob Iger, another speaker at the event, in his commentary, adding, ‘Is that clear? Hey Bob, if you’re in the audience, that’s how I feel.’
Hilton, who had a Netflix show called Cooking with Paris, has since advertised her cookware line on Instagram and TikTok.
Hilton is selling a cookware line called Be an Icon in a collaboration with Walmart
Musk has remained defiant toward corporate partners who might want to jump ship after a backlash over controversial commentary he shared on his account last month
Musk said at the New York Times DealBook Summit November 29, ‘If someone is going to blackmail me with advertising or money go f*** yourself. Go. F***. Yourself’
She spoke to the outlet Eater last month about what inspired her to release her kitchen lines, which comes in a pallet of colors and has her catchphrases on it.
‘Looking at all the kitchenware available online and in stores, I just noticed it was so boring and not fun,’ she said. ‘I didn’t really see any pink. I just saw rusty, like, silver and boring colors. It seemed like there was something missing.’
She added, ‘I wanted to elevate people’s kitchens and make it more fun for them to cook. I want everyone to feel like an icon, even in the kitchen. Everyone should feel iconic no matter where they are.’
