Jennifer Lopez is Sir Richard Branson‘s adult-only cruise line’s chief entertainment and lifestyle officer as well as an investor in the company.
But that’s not all. She’s also designed a specially curated JLo-inspired cruise. The Love Don’t Cost a Thing singer – who told Ben Affleck he was becoming a meme at the Grammys – announced the voyage at sea on Instagram.
‘My mission has always been to entertain, empower and inspire my JLovers to live their lives and be limitless,’ she wrote on Thursday.
‘I share this passion for experiences that bring people joy, which is why I am so excited to work with Virgin Voyages to bring the Limitless Voyage to the seven seas!!!!’
The weekend at sea leaves from Miami – where the Jenny from the Block singer will personally wish travelers bon voyage – and travels to Puerto Rico and Bimini while offering ‘uniquely JLo-inspired programming’ a release from the company revealed.
Cruising: Jennifer Lopez has created a specifically JLo-inspired cruise for her ‘JLovers’ departing from Miami and visiting Puerto Rico and Bimini
Jennifer Lopez reveals collaboration with Richard Branson
The cruise will offer ‘Ted-talk-inspired seminars at sea and afternoons spent experiencing our new, zen-inducing wellness programming, evenings with exclusive dinners followed by JLo-inspired entertainment,’ according to the release from Virgin.
As well as bringing new ideas to the table to ensure passengers have ‘the most epic vacation ever’, the 53-year-old superstar will have her cosmetics brand JLo Beauty available on board.
In a statement, the On The Floor hitmaker said: ‘My artistic and social mission is to empower, inspire and entertain.’
‘Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.’
‘I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.’
The announcement was made on social media with Jennifer joining Branson on FaceTime to discuss her title.
In the hilarious clip, the 72-year-old billionaire jokingly suggests JLo could be made their ‘Supreme Goddess of Mermaids’ or ‘Mermaid in Manhattan’.
A press release states: ‘The Virgin experience is redefining the nautical tradition of appointing a godmother from a ceremonial role to a truly modern, change-making partnership with undoubtedly one of the most powerful artists in the world.’
Scarlet Lady: The two day voyage features wellness seminars and JLo inspired entertainment
Facetime collab: The Hustlers star shared the Facetime call with Virgin founder Sir Richard Branson in 2022
JLo arrives at a dance studio in LA in matching blue outfit
Virgin Voyages launched in 2020 and now has three ships in its fleet: Scarlet Lady, Valiant Lady and Resilient Lady. The JLo cruise will use Scarlet Lady.
Virgin Group founder Branson said: ‘We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest-working people out there. I admire her as an artist, as an entrepreneur and as a person.’
Chief executive Tom McAlpin commented: ‘From the moment we launched this brand, we knew we wanted to make waves and bring changes for sailors [passengers] to have the most epic vacation ever.’
Scarlet Lady: The two-day cruise for Jennifer Lopez fans sets sail on the Scarlet Lady ship
